YES, Promotional Products WORK!
Every day you hear about a new endurance race, a new music festival or a new community event. Today's consumers expect brands to reach them on a personal level. What better way to connect with consumers at these events than with promotional products? In 2012, advertisers spent more than $19 billion in products purchased through promotional consultants.
It's A Bird. It's A Plane. No! It's A Promotional Product!
From lip balm to a wireless mouse to paper airplanes, promotional products come in all shapes, sizes and colors. In many cases, it's even possible to obtain custom items that aren't usually found in promotional product catalogs. If you can see it and touch it, it's most likely available as a promotional product. This allows you to customize a marketing campaign so that it's more relevant to a specific demographic you want to target.
Positive Impact On Brand Image
Recipients of promotional products have a significantly positive opinion of a business through:
- Increase in positive overall image
- More positive perception of the business
- Higher likelihood of recommending the business
- Higher likelihood of patronizing the business
Source: PPAI Study: Promotional Products Impact On Brand/Company Image Conducted by Georgia Southern University
Enhance Marketing Campaigns
Adding a promotional product to the media mix generated favorable attitudes toward a print ad in all cases. The use of a promotional product as the advertising medium alone achieved maximum impact, up to 69% increasing brand interest and 84% in creating a good impression of the brand.
Fun & Handy
People love receiving promotional products, there's no denying it. Whether it's a little boy playing with a yo-yo from the local bakery to a woman carrying a tote from her nail salon, promotional products are appreciated and welcomed in all walks of life. 90.4% reported either currently owning or possessing a promotional product received within the last 24 months.
Source: PPAI Study: Effectiveness of Promotional Products As An Advertising Medium